Word:

downmarket

Adj.1.downmarket - designed for low-income consumers
Antonyms:
upmarket - designed for high-income consumers; "he turned up in well-cut clothes...and upmarket felt hats"- New Yorker
upmarket
Browse
Downfalling
downfield
downgrade
Downgyved
Downhaul
Downhearted
downheartedness
Downhill
Downiness
Downing
Downing Street
downlike
download
downloading
Downlooked
Downlying
-- downmarket --
downplay
Downpour
Downright
downrightness
downriver
downscale
downside
Downsitting
downsizing
downslope
downspin
downstage
downstair
downstairs
Downsteepy
Downstream
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