Catchword

n.	1.	Among theatrical performers, the last word of the preceding speaker, which reminds one that he is to speak next; cue.
	2.	(Print.) The first word of any page of a book after the first, inserted at the right hand bottom corner of the preceding page for the assistance of the reader. It is seldom used in modern printing.
	3.	A word or phrase caught up and repeated for effect; as, the catchword of a political party, etc.

Noun

1.

catchword - a favorite saying of a sect or political group Synonyms: motto, shibboleth, slogan

acknowledgments, adage, ana, analects, aphorism, apothegm, axiom, back, back matter, bastard title, battle cry, bibliography, bugle call, byword, call to arms, call-up, catch line, catch phrase, clarion, clarion call, cliche, clue, collected sayings, colophon, conscription, contents, contents page, copyright page, cry, cue, cue word, current saying, dedication, device, dictate, dictum, distich, endleaf, endpaper, endsheet, epigram, epigraph, epithet, errata, evidence, exhortation, expression, fad word, flyleaf, folio, fore edge, foreword, front matter, gnome, go for broke, golden saying, gung ho, half-title page, head, hint, hot lead, imprint, index, inscription, intimation, introduction, key, key word, lead, leaf, levy, makeup, maxim, mobilization, moral, mot, motto, muster, oracle, page, pet expression, phrase, pithy saying, precept, preface, preliminaries, prescript, proverb, proverbial saying, proverbs, rally, rallying cry, rebel yell, recruitment, recto, reverso, running title, saw, saying, scent, sentence, sententious expression, shibboleth, signature, slogan, sloka, spoor, stock saying, subtitle, suggestion, sutra, table of contents, tag line, tail, teaching, telltale, text, tip-off, title, title page, trace, trim size, trumpet call, type page, verse, verso, vestige, vogue word, war cry, war whoop, watchword, whiff, wisdom, wisdom literature, wise saying, witticism, word, words of wisdom

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