street name

Noun	1.	street name - an alternative name that a person chooses or is given (especially in inner city neighborhoods); "her street name is Bonbon"
	2.	street name - a slang term for something (especially for an illegal drug); "`smack' is a street name for heroin"
	3.	street name - the name of a brokerage firm in which stock is held on behalf of a customer; "all my stocks are held in street name"
	4.	street name - the name of a street

appellation, appellative, denomination, designation