Slogan

n.	1.	The war cry, or gathering word, of a Highland clan in Scotland.
	2.	A distinctive motto, phrase, or cry used by any person or party to express a purpose or ideal; a catchphrase; a rallying cry.

Noun

1.

slogan - a favorite saying of a sect or political group Synonyms: catchword, motto, shibboleth

bugle call, byword, call to arms, call-up, catch phrase, clarion, clarion call, cliche, conscription, cry, device, epigraph, epithet, exhortation, expression, fad word, go for broke, gung ho, idiom, inscription, levy, locution, mobilization, motto, muster, pet expression, phrase, rally, rallying cry, rebel yell, recruitment, shibboleth, tag line, trumpet call, vogue word, war cry, war whoop, watchword