packaging

Noun	1.	packaging - the business of packaging; "the packaging of new ideas"; "packaging for transport"
	2.	packaging - a message issued in behalf of some product or cause or idea or person or institution Synonyms: promotion, promotional material, publicity
	3.	packaging - material used to make packages

ad, advert, advertisement, advertising, advertizement, advertizing, ballyhoo, blurb, book jacket, buildup, content, dust cover, dust jacket, dust wrapper, endorsement, hoopla, hype, indorsement, marketing, message, pitch, plug, PR, promotion, promotional material, public relations, publicity, sales pitch, sales promotion, sales talk, subject matter, substance