Word:

gimmick

Noun1.gimmick - something whose name is either forgotten or not known
2.gimmick - any clever (deceptive) maneuver; "he would stoop to any device to win a point"
Synonyms: device, twist
action, ad hoc measure, affair, anagnorisis, angle, answer, apparatus, architectonics, architecture, argument, art, artful dodge, article, artifact, artifice, atmosphere, background, bag of tricks, blind, bluff, bosey, catastrophe, catch, characterization, cheat, chicanery, chouse, color, complication, concern, conspiracy, continuity, contraption, contrivance, counterfeit, countermove, coup, course of action, craft, curve, curve-ball, cute trick, deceit, deception, demarche, denouement, design, development, device, dingus, dirty deal, dirty trick, dodge, dofunny, dohickey, dojigger, dojiggy, domajig, domajigger, doodad, dowhacky, effort, episode, eppes, etwas, expedient, fable, fake, fakement, falling action, fast deal, feint, fetch, ficelle, flumadiddle, fun, gadget, gambit, game, gigamaree, gimcrack, gizmo, googly, grift, hand tool, hickey, hocus-pocus, hook, hootenanny, hootmalalie, humbug, implement, imposture, improvisation, incident, instrument, intrigue, invention, jest, jigger, joker, juggle, jugglery, jury-rig, jury-rigged expedient, knavery, last expedient, last resort, last shift, line, little game, local color, makeshift, maneuver, material thing, means, measure, mechanical device, method, mood, motif, move, movement, mythos, object, pass, peripeteia, pis aller, plan, plot, ploy, power tool, precision tool, quelque chose, racket, recognition, red herring, resort, resource, rising action, ruse, scheme, scurvy trick, secondary plot, shake-up, shift, slant, sleight, sleight of hand, sleight-of-hand trick, snare, solution, something, speed tool, sport, step, stopgap, story, stratagem, strategy, stroke, stroke of policy, structure, subject, subplot, subterfuge, switch, tactic, temporary expedient, thematic development, theme, thing, thingum, thingumabob, thingumadad, thingumadoodle, thingumajig, thingumajigger, thingumaree, thingummy, tone, tool, topic, trap, trick, trickery, trump, twist, utensil, whatchy, widget, wile, wily device, working hypothesis, working proposition
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GIM-1
Gimbal
Gimbal joint
Gimbal ring
gimbaled
gimbals
Gimblet
gimcrack
gimcrackery
gimcracks
gimel
Gimlet
Gimlet eye
Gimmal
Gimmal joint
Gimmer
-- gimmick --
gimmickry
Gimp
gimpiness
GIMPS
Gin
gin and it
gin and tonic
Gin block
gin mill
Gin power
Gin race
gin rickey
gin rummy
Gin saw
gin sling
Gin wheel
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