gimmick

Noun	1.	gimmick - something whose name is either forgotten or not known Synonyms: dohickey, dojigger, doodad, doohickey, gismo, gizmo, gubbins, thingamabob, thingamajig, thingmabob, thingmajig, thingumabob, thingumajig, thingummy, hickey
	2.	gimmick - any clever (deceptive) maneuver; "he would stoop to any device to win a point" Synonyms: device, twist

action, ad hoc measure, affair, anagnorisis, angle, answer, apparatus, architectonics, architecture, argument, art, artful dodge, article, artifact, artifice, atmosphere, background, bag of tricks, blind, bluff, bosey, catastrophe, catch, characterization, cheat, chicanery, chouse, color, complication, concern, conspiracy, continuity, contraption, contrivance, counterfeit, countermove, coup, course of action, craft, curve, curve-ball, cute trick, deceit, deception, demarche, denouement, design, development, device, dingus, dirty deal, dirty trick, dodge, dofunny, dohickey, dojigger, dojiggy, domajig, domajigger, doodad, dowhacky, effort, episode, eppes, etwas, expedient, fable, fake, fakement, falling action, fast deal, feint, fetch, ficelle, flumadiddle, fun, gadget, gambit, game, gigamaree, gimcrack, gizmo, googly, grift, hand tool, hickey, hocus-pocus, hook, hootenanny, hootmalalie, humbug, implement, imposture, improvisation, incident, instrument, intrigue, invention, jest, jigger, joker, juggle, jugglery, jury-rig, jury-rigged expedient, knavery, last expedient, last resort, last shift, line, little game, local color, makeshift, maneuver, material thing, means, measure, mechanical device, method, mood, motif, move, movement, mythos, object, pass, peripeteia, pis aller, plan, plot, ploy, power tool, precision tool, quelque chose, racket, recognition, red herring, resort, resource, rising action, ruse, scheme, scurvy trick, secondary plot, shake-up, shift, slant, sleight, sleight of hand, sleight-of-hand trick, snare, solution, something, speed tool, sport, step, stopgap, story, stratagem, strategy, stroke, stroke of policy, structure, subject, subplot, subterfuge, switch, tactic, temporary expedient, thematic development, theme, thing, thingum, thingumabob, thingumadad, thingumadoodle, thingumajig, thingumajigger, thingumaree, thingummy, tone, tool, topic, trap, trick, trickery, trump, twist, utensil, whatchy, widget, wile, wily device, working hypothesis, working proposition