Endearment

n.

1.

The act of endearing or the state of being endeared; also, that which manifests, excites, or increases, affection. Her first endearments twining round the soul. - Thomson.

Noun

1.

endearment - the act of showing affection

artful endearments, bait, baited trap, blandishments, caress, charm, come-on, decoy, decoy duck, drawcard, drawing card, ground bait, honeyed words, hook, lure, pat, snare, soft words, sweet nothings, sweet talk, trap