Deterrence

n.

1.

That which deters; a deterrent; a hindrance.

Noun	1.	deterrence - a negative motivational influence Synonyms: disincentive
	2.	deterrence - a communication that makes you afraid to try something Synonyms: determent, intimidation
	3.	deterrence - the act or process of discouraging actions or preventing occurrences by instilling fear or doubt or anxiety

disincentive, rational motive