attractiveness

Noun	1.	attractiveness - the quality of arousing interest; being attractive or something that attracts; "her personality held a strange attraction for him" Synonyms: attraction
	2.	attractiveness - a beauty that appeals to the senses Antonyms: unattractiveness - ugliness that is not appealing

affinity, allure, allurement, attraction, binding, come-on, drawing power, enticement, fascination, lure, quality, show-stopper, showstopper, temptingness