Allurement

n.	1.	The act alluring; temptation; enticement. Though Adam by his wife's allurement fell. - Milton.
	2.	That which allures; any real or apparent good held forth, or operating, as a motive to action; as, the allurements of pleasure, or of honor.

Noun	1.	allurement - attractiveness; "its allure was its remoteness"
	2.	allurement - the power to entice or attract through personal charm Synonyms: allure, temptingness
	3.	allurement - the act of enticing a person to do something wrong (as an offer of sex in return for money) Synonyms: solicitation

adduction, adorability, affinity, agreeability, amiability, appeal, attractance, attraction, attractiveness, attractivity, bait, blandishment, cajolement, cajolery, call, capillarity, capillary attraction, centripetal force, charm, coaxing, come-on, conning, decoy, desirability, drag, draw, drawing power, engagement, enlistment, enticement, exhortation, gravitation, gravity, hortation, inducement, inveiglement, jawboning, likability, lobbying, lovability, loveliness, lovesomeness, lure, magnetism, mutual attraction, persuasion, preaching, preachment, pull, pulling power, sales talk, salesmanship, seducement, seduction, selling, snare, snow job, soft soap, solicitation, suasion, sweet talk, sweetness, sympathy, temptation, traction, trap, tug, wheedling, winning ways, winsomeness, working on