| 1. | The name by which an article is called among traders, etc.; | |
| 2. | The name or style under which a concern or firm does business. This name becomes a part of the good will of a business; it is not protected by the registration acts, but a qualified common-law protection against its misuse exists, analogous to that existing in the case of trade-marks. |
| Noun | 1. | trade name - a name given to a product or service |
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