Egoism

E´go`ism

n.	1.	(Philos.) The doctrine of certain extreme adherents or disciples of Descartes and Johann Gottlieb Fichte, which finds all the elements of knowledge in the ego and the relations which it implies or provides for.
	2.	Excessive love and thought of self; the habit of regarding one's self as the center of every interest; selfishness; - opposed to altruism.

Noun

egoism - attempting to get personal recognition for yourself (especially by unacceptable means)

Synonyms: egocentrism, self-centeredness, self-concern, self-interest

Antonyms:

altruism, selflessness - the quality of unselfish concern for the welfare of others