Coyness

n.

1.

The quality of being coy; feigned o bashful unwillingness to become familiar; reserve. When the kind nymph would coyness feign, And hides but to be found again. - Dryden.

Noun

1.

coyness - the affectation of being demure in a provocative way Synonyms: demureness

affectedness, demureness